Last Wednesday, November 29th, Planetario S.r.l., a new reality in the world of innovative e-commerce, made its debut in the universe of innovation, characterized by a distinctive imprint focused on issues of environmental sustainability and social responsibility.

The company, participated by Falcon Tech FZE, as well as incubated since its conception in Techinnova and accelerated through the Innogrow acceleration program, is a tangible expression of innovation applied to both online and offline modes of commerce. As a Benefit Society, in fact, Planetario promotes its own and third-party products and services by incentivizing business paths closely linked to the green principles of energy conservation, reduction of CO2 emissions and use of environmentally friendly and recyclable materials.


The marketing activities that take place through various modes – B2B, B2C and B2B2C, both online through the website and Progressive Web App, and offline through physical spaces – all revolve around a cardinal fulcrum: a sustainable and ecological approach that permeates every stage of the business process.


In particular, Planetario is committed to offering a wide range of products and services selected with scrupulous care to ensure maximum environmental sustainability and citizen well-being: ranging from environmentally friendly materials for 3D printing, to office and designer furniture; from energy-saving, water-saving and pollution-monitoring systems to wearable devices in the medical sector. Reducing environmental impact and personal well-being remain top priorities, as does promoting conscious business practices.


In parallel, the company leverages cutting-edge technologies to optimize customer decision-making. The use of artificial intelligence models, blockchain and machine learning, deep learning and natural language processing (NLP) enables Planetario to offer personalized solutions geared to consumer preferences, thereby strengthening the link between supply and demand.


But that’s not all. Planetario also aims to promote research, technological development, and social and cultural growth. “Through conventions, seminars and workshops, the company is committed to raising awareness and developing skills in the areas of sustainability and innovation,” said Maria Chiara Gatti, CEO of the fledgling startup. As Falcon Tech FZE’s representative for Italy, she continued, “Thanks to the support of Techinnova, our company (ed. note: Falcon Tech) has begun to explore the Italian and more generally the European market. Our intention during 2024 is to invest in other synergistic projects in line with the business of the Emirates parent company.”

In this particular case, Planetario S.r.l. is committed to raising consumer awareness of the importance of responsible purchasing by ensuring a careful selection of eco-friendly products. The use of eco-friendly and recyclable materials is a key pillar in the company’s offerings, and its commitment is to ensure that products meet the highest standards of sustainability.

Marco Gironi, co-founder of Planetario, said, “We are determined to redefine the paradigms of e-commerce, creating an experience that combines environmental sustainability, advanced technologies and social responsibility.”


Techinnova, through its Innogrow program, will continue to support Planetario’s growth path by providing strategic resources and mentorship to consolidate its position in the sustainable e-commerce market.